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How Many Pumpkin Items Are In This Trader Joe's Flyer? A Pie Chart Pie Analysis

Flipping through the October Trader Joe’s Fearless Flyer, I couldn’t help but notice there was a lot of pumpkin going on in there. How much pumpkin? Let’s break it down. Cover: 3 items, 2 pumpkin...

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Places I Parked In Los Angeles In 2013

ArcLight Hollywood, roof level. Grade: A+ The predominant strategy for parking in Los Angeles is to find the closest available space to the entrance of wherever it is you’re going. This is flawed...

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"This group is advocating for a Trader Joe's"

“We are witnessing the loss of many neighborhood services, like grocery stores and laundromats, throughout New York. WE ALREADY HAVE A CHASE BRANCH AND A DUANE READE…” —WHAT DO WE WANT?

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A Close Reading of Trader Joe's "Fearless Flyer"

Each entry is like an email from your mom. Anyone who lives in a big metropolitan area in a state that is not Alaska, Arkansas, Hawaii, Mississippi, Montana, North Dakota, West Virginia, or Wyoming has...

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Another Close Reading of Trader Joe's "Fearless Flyer"

New trim size, more dad jokes, all pumpkin everything Did you know that it’s officially pumpkin? That time of year when the weather has turned all pumpkin-y and the frost is on the pumpkin and they hay...

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An Even Closer Reading of Trader Joe's "Fearless Flyer"

Cranberrying all the way home Where were you when your co-worker who knows you look forward to reading the Trader Joe’s monthly or bi-monthly (it’s unclear, tbh) newsletter told you about it? I was...

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Flying Ever Fearlessly Into The Holidays

A close reading of Trader Joe’s latest “Fearless Flyer” Sure as the sun rises and sets, Trader Joe’s sends out a new flyer every so often. It’s actually not clear what the print schedule is and it’s...

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If Trader Joe's Stopped Publishing "Fearless Flyer," Would You Notice?

How long can this charade really last? Tweet! Ugh. The first thing I noticed about February’s “Fearless Flyer” was that there was no theme, no volume or issue number. It’s almost as if without holiday...

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Fearless Flyer Lives On

Apparently it’s now more of a quarterly. Let’s get right to it. Readers of this column already know what the deal is, and frankly I’m surprised this thing still exists. We haven’t had an issue since...

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Suspicions Validated

Trader Joe’s is remixing old copy for its “Fearless Flyer” Left: November 2016, Right: May 2017. I told you guys about the cultured butter jokes!! Fearless Flyer Lives On What’s most amazing here is...

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Democracy Dies In Mango

Trader Joe’s “Fearless Flyer,” June 2017 “we dive in deep and keep it light” June’s edition of “Fearless Flyer” (further confusing the issue of this newsletter’s publishing schedule, but WHATEVER) came...

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Trader Joe's is 50 and its "Fearless Flyer" is 32

Let’s not bury the lede here: Fearless Flyer is my actual earthly nemesis. According to this month’s FF, the periodical debuted the same year that I did (1985) and it is self-aware, just like me (see...

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The All-American Aldi

Image: Mike Mozart via Flickr Aldi, a German company with outposts across Europe, has quietly become one one of the biggest grocery chains in the US. Since it first opened its doors in Iowa in 1976, it...

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